Puma Deviate NITRO Elite 4 ST

The beast in the Puma emblem matches the aesthetics and image of the brand in reality. Quality workmanship, innovative technology and constant progress make Puma sneakers and clothing the most popular pieces in fashion and among athletes. Puma also likes to collaborate with famous artists, so you can treat your shoe or wardrobe to a piece designed by the Weeknd or Barbadian singer Rihanna.

How Puma became a legend

Puma could be considered the little brother of the brand with the three stripes in its emblem. Wondering how that's possible? Because the founders of Puma and Adidas, Rudolf and Adolf Dassler, were really brothers. They originally ran the business together when they were both building adidas. However, during the 1940s, there were fundamental differences between them regarding not only the functioning of the company, but also political issues.

The disputes continued to escalate until, in 1948, the brothers decided to go their separate ways. Rudolf thus founded the brand Ruda (Ru from his first name and Da from his surname). However, this name lasted only a few months before the company was officially renamed Puma. This name, of course, still adorns Puma shoes today.

In spite of the intense competition from the company run by Rudolf's brother, the company was beginning to thrive. As time went on, it increasingly expanded its influence and Puma shoes could be spotted more and more often. These were mostly sporting events related to athletics, football or basketball.

From podiums to fashion shows

And that's where the shoes with the beast in the emblem can be seen today. Puma shoes can be found on running tracks, football fields but also in the spaces between the two baskets. But besides sports grounds, Puma sneakers have also found their way onto the streets. In recent years, they have even found their way into the company of the world's leading streetwear sneakers. Globally, we are thus following the process by which Puma sneakers for men and women have moved from the podium to the spotlight at fashion shows over the past decade.

The legacy of Puma's history in the context of the future

The futuristic Puma Thunder Spectra, Thunder Electric or RS-X sneakers are particularly responsible for this - overall, the Puma RS series is one of the most popular in the new decade. Puma footwear also offers skateboard shoes, among which a silhouette called Suede stands out.

Puma shoes are a recent phenomenon that is still on the rise despite its long history. It can also be seen as a symbol that when you're up against a competitor that looks like it can't be beaten at first glance, you shouldn't lay down your arms. Puma footwear is, in short, extremely versatile and whenever you need to choose a new sneaker, Puma makes your job significantly easier. They'll even hold you up when you're looking for slippers.

At Footshop, you can find men's and women's Puma shoes in your size. You can choose if you're looking for black and white, but the Puma RS series in particular is distinguished by its colourfulness, so check them out too. Happy selection!